Johnson & Johnson at the 2025 National Congress of Hematology
Bathed in the intense red of innovation, the Johnson & Johnson booth at the 2025 National Congress of Hematology became one of the year's most impactful spatial experiences.
Conceived as a metaphor for the bloodstream, the installation envelops visitors in a landscape of large organic arches that ascend and descend like living anatomy.
Each curve was computationally designed and 3D printed at large scale, allowing for impossible shapes through conventional manufacturing to become a completely habitable environment.
