In collaboration with Somos Experience , we developed Telefónica 's stand for Mobile World Congress 2024 , a space that merges technological innovation, parametric design, and environmental commitment. The result was a unique project that demonstrates how 3D printing and applied robotics can transform the way ephemeral spaces are conceived and produced at international trade fairs.
Parametric design with a sustainable purpose.
From the first phase of the project, our team of architects specializing in parametric design worked with a clear focus: to create a space that met the highest standards of sustainability without losing visual impact or functionality.
The use of advanced technologies allowed for the generation of optimized geometries, reducing material waste and maximizing assembly efficiency. This approach turned the stand into a tangible example of how computational design can align with the sustainability goals of large global brands like Telefónica.
3D printing with recycled PETG
The heart of the project was a 3D-printed intervention using recycled PETG . This material, derived from plastic waste, offers a durable and versatile alternative that fits perfectly with the circular economy philosophy.
Thanks to 3D printing , we produced large-scale pieces with millimeter precision, generating an innovative aesthetic impact and minimizing the ecological footprint compared to traditional methods.
This technology allows recycled plastics to be given a second life and demonstrates that sustainability can go hand in hand with innovation in design and the creation of unique brand experiences.
Proprietary technology: 6-axis robotics
The manufacturing of the parts was made possible thanks to our 6-axis robotic arms , a technology developed entirely in our R&D department. These robots expand the possibilities of conventional 3D printing, allowing for the production of complex geometries in multiple directions and at high speed.
This unique capability gives us a competitive advantage in creating large-scale, experimental, and sustainable architectural projects.
