Dior, Parley Ocean Plastics and Nagami: sustainable design and 3D innovation in luxury retail.
A call for change in the fashion industry has taken shape through the collaboration between Dior , Parley Ocean Plastics , and Nagami . This strategic alliance demonstrates how luxury design can evolve towards a future where sustainability , technological innovation , and architectural creativity become inseparable pillars.
The Dior project in Puerto Banús
Puerto Banús: 3D-printed facade inspired by the ocean
The project focused on the Dior store in Puerto Banús (Málaga, Spain) and the boutique in Bodrum (Turkey). In Puerto Banús, a 3D-printed facade was developed along with various interior design elements that marked a milestone in the luxury retail sector.
Inspired by the waves of the sea
The enclosure, composed of panels that delicately transition from deep blue tones to pure white, was conceived to evoke the serenity of ocean waters . Nagami played a crucial role in interpreting the objectives of Dior and Parley from a design perspective that, in addition to being functional and aesthetic, responds to the challenge of circularity in materials .
Sustainable luxury retail
In Bodrum, the same visual language was replicated, transferring a 3D-printed wall to the storefront that simulates the texture and movement of the sea . Thus, the concept was not only consolidated as an aesthetic resource, but also as a symbol of continuity in different spaces of the brand.
Circular economy and ephemeral architecture
Beyond the visual impact, this project stands out for its commitment to the circular economy . Once the life cycle of these ephemeral installations was completed, all the components were carefully collected, transformed into recycled pellets , and prepared for reintegration into future 3D printing processes.
This step closes the circle and demonstrates how fashion and architecture can align with a responsible consumption model.
